Text Messaging Registers Young Latinos to Vote
RU a Txt Votr?
By Daffodil Altan
Nov 03, 2006
SAN FRANCISCO–The numbers are in, and the drive to register a million new voters after massive immigrants’ rights marches earlier this year came up short. But most analysts missed an experimental and successful registration process that sought to engage young Latino voters a la “American Idol.” Using cell phone text messaging technology and online networking sites like MySpace, young voters reached out to other young voters via the digital maze that now dominates communication among the 35-and-under crowd. (more…)
